Essential Guide

4/25/2014

Contract Proposal for Marketing & Production

Here's is the revised proposal for Narrative Media services with the following sections:

  • Services and Fees
  • Licensing and Referrals
  • Concessions
  • PDF

Services and Fees

Changes:

  • further explanation of what the visits to the four other Essential Guide clients will involve
  • video production time changed from one hour of shooting to two hours
  • fees for social media for CSL and SCW changed from $875/month to $0/month
  • further explanation of what social media services for CSL and SCW will involve

Santa Fe/Taos
$3,495/month
with One Year Contract

One Essential Guide client featured per month, which includes:

  • Two videos
    • One 30 second trailer video
    • One 2-3 minute interview/business profile video
    • Each video recorded, edited, and delivered within 7 business days of shooting
  • Photography
    • Depending on client, photos of products, artwork, facilities, property, food, owners/employees, etc.
  • One article
    • 500-800 word article using videos and photos to be featured on the Essential Guide blog

Furthermore, this package includes:

  • We would visit four other Essential Guide clients to gather content to support our social media and marketing efforts in the form of brief interviews and quick, casual photographs taken.
  • Social media marketing and management
    • Two social networks such as Facebook or Twitter
    • Daily posts featuring unique, fresh content
  • At least one monthly meeting with the Essential Guide to coordinate our efforts

Special note for video production
Videos for these packages have certain restrictions:

  • Each video to be shot on location for each client
  • Up to two hours of shooting not including setup or break down of equipment
  • Does not include extra expenses or fees, including but not limited to:
    • requested extra talent such as actors/actresses, video assistants, hair/make up stylists, props, special locations, or special permits

Special note about travel fees
The above rates do not include travel fees for further destinations within New Mexico. Invoiced at $100/hr in 15 minute increments.

  • Taos: $150
  • Truchas: $150
  • Madrid: $100

Travel fees from previous month's work would be added to following month's invoice.

Charleston/Savannah/The Lowcountry
$0/month

Maintenance of the activity by Social Media Pathways for Facebook and the @EGCSL Twitter account. This will entail AT LEAST three Facebook posts per week and one Twitter post per day.

This will continue until the Essential Guide elects to use Narrative Media for higher level packages.

Spokane/Coeur d'Alene/Walla Walla
$0/month

Maintenance of the activity by Social Media Pathways for Facebook and the @EGSCW Twitter account. This will entail AT LEAST three Facebook posts per week and one Twitter post per day.

This will continue until the Essential Guide elects to use Narrative Media for higher level packages.


Licensing

Narrative Media will maintain copyrights to all content produced during the life of the contract. Usage rights and licensing can be negotiated between Narrative Media and the Essential Guide and between Narrative Media and clients of the Essential Guide as needed. Please note: we use fotoQuote Pro to determine our licensing fees.

Licensing for the Essential Guide

All content produced by Narrative Media during its contract(s) with the Essential Guide will have the following usage rights:

Web
2 years unlimited usage rights from date of creation by Narrative Media.

Print
2 years unlimited usage rights from date of creation by Narrative Media.

Usage rights for the Essential Guide DO NOT extend to their clients beyond use through social media and web from original posting on Essential Guide web and social media accounts i.e. - Essential Guide clients cannot get possession of original files without licensing.

After this period the Essential Guide can choose to license photography and video at 75% of industry standard rate.

Licensing for Essential Guide Clients

As a benefit of being an Essential Guide client, all ACTIVE Essential Guide clients can license content produced by Narrative Media at 75% of industry standard rate.

-OR-

We will license at full rate and give the Essential Guide 25% of the licensing fee.

Referrals

Narrative Media will pay the Essential Guide a 10% referral fee for all work done for an Essential Guide client within the first year of doing work that is outside of the Essential Guide contract.

For example, if Zaplin-Lampert works with Narrative Media on a video project that is not for the Essential Guide, we will pay the Essential Guide a 10% referral fee for that project and all other work done with Zaplin-Lampert one year from the beginning of the example video project.

Essential Guide Client Discount

All ACTIVE Essential Guide clients will receive a 10% discount on their final invoice for work done with Narrative Media.

Essential Guide Client Service Fees

Video

$3,500

If an Essential Guide client wishes to use Narrative Media to create a video in a similar format.

  • Two hours of shooting
  • One location
  • 2-3 minute video
  • 30 second trailer
  • 7 business day turn-around for editing and delivery

All other videos will be priced on a per-project basis. ACTIVE Essential Guide clients will receive 10% discount and full web usage rights.

Photography

We offer the following styles of photography:

  • Architectural/Real Estate
  • Product
  • Food
  • Portraits/People
  • Event

Pricing is dependent on the details of each specific project. Some projects are priced on an hourly basis (such as event) and others by a creative fee and production costs. ACTIVE Essential Guide clients will receive 10% discount and full web and print usage rights for two years.

Web

Website project fees vary depending on several factors:

  • size of site
  • whether client has content prepared or not
  • whether client needs e-commerce or advanced functionality

PLEASE NOTE: Narrative Media does not work on existing websites. We will only agree to build brand new websites for our clients.

ACTIVE Essential Guide clients will receive 10% discount for all website work up to final delivery.


Concessions

  1. Narrative Media has agreed to do all website work for term of the first contract at no cost. The Essential Guide website will require extensive work to house and promote the new content as well as the usual client work and maintenance.
  2. Narrative Media has agreed to do social media maintenance for the CSL and SCW accounts for no fee.
  3. Narrative Media will offer a discount to all ACTIVE Essential Guide clients.
  4. Narrative Media will pay a referral fee to the Essential Guide for referred work within a one year period from initial work.
  5. Narrative Media will either offer a licensing discount to Essential Guide clients -OR- share the licensing revenue with the Essential Guide.

PDF

Here's the PDF file of this proposal for printing.